About Us

Frugl Group > About Us

Who is the Frugl Group

Frugl is a retail intelligence ecosystem that acquires publicly available grocery data, organises it, enriches it, and utilises it to power two independent retail platforms; Frugl Grocery and InFocus Analytics.

With management drawn from major Australian and International retail organisations, Frugl combines extensive retail experience, proven expertise in data analytics and strategy, and enterprise-scale retail data sets ready for immediate commercialisation

We are true to ourselves, and commit to always perform at our best.

We believe that we are outstanding. Not because we say it, but because we work hard at it. We are dedicated, committed and focused. We believe that every person will reach their personal best and overcome any challenge through a shared culture and ethos.

Our Corporate Structure

Jon Wild
Jon has been a marketing leader for the past twenty years across a diverse range of categories and companies including Unilever, British Telecom (where he launched the O2 brand in Europe), Telstra, Orbitz Worldwide and more recently at Groupon (NASDAQ:GRPN) in roles including CMO (APAC) and VP of Marketing (North America). He is currently consulting to early stage online AU businesses.
Sean Smith
Chief Executive Officer & Managing Director
Sean has almost two decades of experience growing and leading teams for a range of different sized businesses including ASX-listed Australian companies, NYSE-listed global businesses and one of Australia’s privately funded startup success stories. His expertise includes general management, omni-channel retail, customer experience, data strategy & commercialisation, marketing technology and marketing strategy.
Mathew Walker
Non-Executive Director
Mr Walker is the co-founder and Chairman of the Cicero Group – a boutique corporate advisory and administration firm with offices in Perth, Sydney and Singapore – and the former Chairman of Yojee Limited (ASX: YOJ). He is also a director of Corizon Limited (ASX: CIZ) and co-founder and director of the Stone Axe Pastoral Company.
Alistair McCall
Chief Data Officer
As Data Strategy Director at MercerBell Customer Experience Agency, Alistair consulted with clients across a broad range of industries including Retail and FMCG, to lead the development of data strategy, aligned to business issues and objectives. He led the Analytics & Insights function at Woolworths Liquor Group, developing analytical capability, and providing strategies to grow and commercialise the customer data of multiple businesses across the organisation.

We are true to ourselves, and commit to always perform at our best.

Our Corporate Governance

The Frugl Group Limited Board of Directors is committed to the principles underpinning good corporate governance, applied in a manner which is most suited to the Frugl Group, and to best addressing the directors’ accountability to security holders and other stakeholders. This is supported by a commitment to the highest standards of legislative compliance and financial and ethical behaviour.

As a measure of its stated commitment to good corporate governance principles, The Board will continue to:

Review and continually improve its governance practices; and monitor developments in good corporate governance


Jon Wild (Chairman)
Sean Smith (CEO & Managing Director)
Mathew Walker (Non-Executive Director)

Company Secretary

Steve Samuel


HLB Mann Judd
Level 4
130 Stirling Street
Perth WA 6000


Steinepreis Paganin
Level 4, The Read Building
16 Milligan Street
Perth WA 6000

Registered Office, Australia

Suite 9, 330 Churchill Avenue,
Subiaco WA 6008
Tel: (08) 6489 1600
Fax: (08) 6489 1601
Email: info@fruglgroup.com.au

Postal Address

PO BOX 866
Subiaco WA 6904


National Australia Bank
Level 1, 1238 Hay Street
West Perth WA 6005

Share Registry

Automic Share Registry
Level 5, 191 St Georges Terrace
Perth WA 6000
1300 288 664 (Local)
+61 2 9698 5414 (International)

Home Stock Exchange

Australian Securities Exchange Limited
Exchange Plaza
Level 2, The Esplanade
Perth WA 6000